Meet the Founder, LAUREN ANDERSON.

Lauren is a published computational perception researcher, omnimedia journalist, and neuropsychology professional with a background in behavioral healthcare and wellness advocacy. 

With over a decade of combined corporate and non-profit work experience, she prides herself in providing tailored services at the corporate and creative level.

Her brand is inspired by the simple anagram of her first name, ‘Lauren’, which perfectly scrambles into the words neural and unreal. She has strongly identified with this aspect of her branding due to her  research background and special interests in the neural and cognitive sciences.

It is the seemingly simple coincidences like this simple anagram that fuel her belief in the magic of life that empiricism often struggles to explain.

The Cleveland born, Naples raised, Auckland living Founder is a mental health worker and freelance writer by day and a classically trained trumpeter turned dj by night. 

She places a heavy emphasis on taking a holistic approach to her personal coaching practices through the lens of psychological and physiological skill building.

In 2023, Lauren took the leap into entrepreneurship and formally established NEURALAUREN LLC. 

Her knowledge of consumer behavior, passion for musicianship and artistry, and her multimedia journalistic coverage has opened the door for truly fulfilling vocational and service opportunities.

When she's not working, blogging, or writing, you can find her shredding the decks of her DDJ-REV-1 while playing her 43 BachStrad, going for a hike, or catching up on reading articles in-between lengthy Xbox and Nintendo Switch gameplay sessions.